Each perfume by LOEWE now has its own singular colour, reflecting its natural ingredients and the fragrance’s mood or attitude. As a collection, the flasks create a harmonious rainbow of colour – a kaleidoscopic collection of shades that echo nature’s own vibrant palette.
The distinctive block-shaped flask designed by Jonathan Anderson for his debut fragrance LOEWE 001 – is set to encapsulate the full range of scents. Expressive colors and a tactile wooden cap.Discover
LOEWE Solo Ella Eau de Toilette is a new fragrance from LOEWE composed of perfectly balanced oppositional accords. Exotic notes of passion fruit and dragon fruit are artfully arranged in sublime equilibrium – long-lasting and unchanging, despite their delicacy.Discover
The new LOEWE campaign, photographed in the iconic natural setting of Tenerife’s south coast, is timeless, different, bold and above all intimate.
Photographed in black and white by the expert hand of Arno Rafael Minkkinen, the bare skin is used as a sensual, timeless and intimate vehicle to perfectly convey the human emotions that are the invisible ingredients of LOEWE fragrances.
LOEWE steps into the role of art curator paying tribute, through the skin and its interpretation by contemporary artists like Arno Rafael Minkkinen, to the natural art of Karl Blossfeldt displayed in the new packagings of our fragrances.
Karl Blossfeldt creates different images through the same reality, nature.
Each one of our fragrances has a unique character and personality.
For this reason we choose a Karl Blossfeldt image for each family.
Discover more about each franchise clicking on the different flowers.
Blossfeldt photos © Karl Blossfeldt Archiv / Ann and Jürgen Wilde / Cologne, Germany / Artist Rights Society (ARS), NY.